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The Value of a Real Estate Professional
Why hire a Real Estate Agent to help sell your home?
Do you have the time, experience, information sources and contacts to do the
job yourself? Would it go as smooth as it could? Would you obtain a higher
price? Here are just a few areas in which a professional Real Estate Agent earns
his or her commission
Pricing Considerations
Your agent’s insight in determining a pricing strategy for your property can
keep you from missing an opportunity by undervaluing or wasting time by
overpricing.
Marketing Expertise
Preparations
- Your agent is skilled in recommending repairs or cosmetic work that
has proven to minimize time on the market and maximize both prospect
interest and sales price.
Exposure to the public
- Your agent will know best how to use flyers, open house days, and
especially mailing to and meeting with ex-clients and other qualified
buyers. The NATIONAL ASSOCIATION OF REALTORS® studies show that
70% of real estate sales are the result not of advertising, but of agent
contacts through previous clients, referrals, friends and family, and
personal contacts.
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Exposure to other industry professionals
- Your property will immediately be listed in
NNEREN’s MLS system. Once listed, it is statistically likely the buyer
will be the client of another agent from the hundreds of agencies with MLS
access.
Advertising: Media and Frequency
- It takes experience to know what works in advertising. Ads generate
phone calls to the real estate office, but statistically have minimal
effect selling a specific property. Overexposure of a property in any
media may give a buyer the impression the property is distressed or that
the seller is desperate.
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Security
Working with a real estate agent ensures that all showings will be
supervised. You can instruct buyers to call your agent for an appointment so
they can be prescreened, you will be safe, and you can do your final polish
before the showing.
Negotiating, Monitoring, Renegotiating, and Closing or Settling
Middleperson
- Most buyers prefer to negotiate with someone they perceive as unbiased,
professionally trained and unemotionally attached to a property. They are more
likely to express objections to agents with the hope of resolution, when they
otherwise might move on to another property rather than talk to you directly.
The process of appraisals, inspections, and financing involves a lot of
possible pitfalls. There are many required legal forms and processes. Your
agent can meet specialists and negotiate regarding repairs needed to complete
your contract. Industry contacts provide resources for work persons in many
areas with knowledge as to their skill and reliability.
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